A growing number of Filipinos are becoming health-conscious these days. Related various lifestyle choices are on the rise including veganism, non-traditional fitness centers, organic community markets, and pop-up meditation classes among others. These trends can be attributed to organizations, celebrities, advocates, and regulators that promote healthy living.
British life insurer Pru Life UK encourages the same consciousness by celebrating health and fitness on August 3 and 4 in Prudential RideLondon, the world’s largest cycling festival. The company has made strides in its advocacy of promoting cycling as a healthy and sustainable mode of transportation. This commitment reflects what its parent company, Prudential plc, has been upholding through the global event.
It brought local representatives and PRURide PH 2019 ambassadors Gretchen Ho, Kim Atienza, and Zoren Legaspi to join 100,000 participants ride collectively more than three million miles in different events for all ages and abilities.
Atienza and Legaspi joined Surrey 100, a 100-mile challenge with the added incentive of raising money for charity. Meanwhile, Ho cycled at the Surrey 46, a 46-mile ride designed for newer and younger cyclists. Lastly, Pru Life UK employees Kahlil Robles, Ryan Benguelo and Nelsi Rabe also cycled with Ho at her event to represent the company.
“We are proud to have a strong contingent of cyclists at this year’s Prudential RideLondon. Their participation in an event of this magnitude shows that we are committed to our We DO Health campaign to promote a healthy lifestyle. We want to show that being active can also be fun, exciting, and easy,” says Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga.
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| From left: Prulifer Kahlil Robles, cycling enthusiasts Jose Bimbo Santos, Carlos De Guzman, PRURide PH 2019 ambassadors Kim Atienza, Gretchen Ho, Zoren Legaspi, Prulifers Ryan Benguelo and Nelsi Rabe. |
The festival is one of the most anticipated in the field of cycling because of its inclusive nature, welcoming everyone from families to amateurs, professionals, and even those with disabilities.
“Through this important celebration, we hope to inspire more Filipinos to get active by getting on a bicycle,” adds Tumbaga.
In relation to active lifestyle, interest in the sport has grown in the Philippines. Earlier this year, the insurer bolstered its fitness initiative with PRURide PH 2019. Over 2,500 cyclists from across Asia joined the country’s largest festival of its kind, including hobbyists, beginners, and racers.
To learn more about Prudential RideLondon, visit prudentialridelondon.co.uk and facebook.com/PruLifeUKofficial. 08/10/2019 (Runner Rocky)
About Pru Life UK
Established in 1996, Pru Life UK is the country's pioneer of insuravest or investment-linked life insurance products, and is one of the first life insurance companies approved to market US dollar-denominated investment-linked life insurance policies in the country. Since its establishment, Pru
Life UK has expanded its reach to over 160 branches in the Philippines, with the biggest life agency force of more than 31,000 licensed agents, and has emerged as one of the country’s top three life insurers based on the Insurance Commission’s 2018 rankings in terms of new business annual premium income.
Pru Life UK is a subsidiary of British financial services giant Prudential plc. Headquartered in the United Kingdom, Prudential plc has an extensive network of life insurance and mutual funds operations around the world covering Europe, the United States (US), Africa, and 14 markets in Asia.
Its regional office, Prudential Corporation Asia, is based in Hong Kong. Prudential plc has over 26 million customers worldwide and manages £657 billion of assets as of December 31, 2018.
Pru Life UK and Prudential plc are not affiliated with Prudential Financial, Inc. (a US-registered company), Philippine Prudential Life Insurance Company, Prudentialife Plans, Inc. or Prudential Guarantee and Assurance, Inc. (all Philippine-registered companies). Pru Life UK is a life insurance company and is not engaged in the business of selling pre-need plans.
For more information: www.prulifeuk.com.ph
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