It was indeed a night full of fun, food, friends, trivias, and gins! And yeah, it's really great to be back!
After more than two years, yours truly Runner Rocky return in attending physical or face-to-face events and media launches. And this event, the Ginebra San Miguel Inc.'s (GSMI) celebration of the World Gin Day 2022 in the Philippines is Runner Rocky's third major face-to-face event or media launch this year after the pandemic.
It was in 2019 when yours truly attended the last Ginebra's World Gin Day event. Afterwards during the pandemic, most of our events went virtual or digital via zoom meetings!
The celebration of the World Gin Day 2022 commenced on June 10, 2022 at the Makati Diamond Residences via media launch. And here's how the program went:
After more than two years of pandemic disruptions, Ginebra San Miguel Inc. (GSMI), the maker of the world’s no. 1 selling gin, returns to celebrate World Gin Day (WGD) in true Ginebra fashion. The celebration consists of month-long activities, highlighted by a media launch on June 10 to kick off the nationwide Gin Bar Crawl challenge that starts on June 11.
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| Taking Part in the World Gin Day 2022 Media Night |
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| The Photo Booth Capturing Your Best Photos and Videos was Truly Amazing! |
Meanwhile, let's check out our photo coverage during the event shared and uploaded in our official Facebook Page below:
On June 10, four of the country’s top professional mixologists will take centerstage to craft one-of-a-kind cocktails based on GSMI’s gin products. It promises to be an unforgettable gin experience, stirring up the senses.
GIN BAR CRAWL
People who are trooping back to the bars after a long hiatus are in for an exciting and unique experience with the Gin Bar Crawl challenge. Gin lovers are invited to try five specially-concocted signature drinks made with GSMI gin products (Ginebra San Miguel, GSM Blue, GSM Premium Gin, and 1834 Premium Distilled Gin) or buy a GSMI featured product at any of the 30 partner establishments nationwide on June 11, 17, 18, 24, and 25 from 6 p.m. to 12 midnight.
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| The Map of the Gin Crawl Challenge |
Participants will be given a Gin Passport with five sticker slots. All they need to do is buy the five different signature WGD cocktails from the partner bars and have their Gin Passports stamped with five corresponding stickers. One drink is equivalent to one sticker. Those who complete five stickers will receive a WGD Finisher Pack, consisting of three GSMI products, and a finisher T-shirt.
GIN IS IN: COOL, CLEAR, AND VERSATILE
The gin-drinking culture is very much alive in many countries, especially in Europe. Gin has been around since the 17th century but it has remained popular, hip, and loved by many to this day. The enduring fame of the drink can be attributed to its cool vibe.
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| Tasting the Mango Gin Creation |
The rise of the craft gin movement has also spurred a collection of unique blends that everyone — especially the young, can enjoy. Gin’s clear, pure quality is derived from a rigorous distillation process that brings out its best flavors. Gin is also an ideal drink for its versatility, as it can be enjoyed straight or mixed with other ingredients in a cocktail. With an abundance of flavors and accessibility, gin continues to be an all-time favorite among spirits.
In the Philippines, gin is synonymous with brand Ginebra San Miguel. It is the country’s pioneering gin and the oldest consumer brand still in the market today.
The brand, already an award winner as early as the late 1900s, was originally a drink for the wealthy—popular among both peninsulares and insulares. To this day, Ginebra San Miguel continues its legacy of excellence. Its white spirits line has been a consistent Gold Quality Label awardee of the Monde Selection International Quality Institute.
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| Great to Meet the BL Actor Migo De Vera Also Present During the Event |
Reaping accolades both locally and internationally, Ginebra San Miguel is the epitome of excellence. Every bottle of Ginebra San Miguel goes through a stringent production process to ensure optimal quality. As a testament to the strength of its brand name, variants such as GSM Blue, GSM Blue Flavors, and Ginebra San Miguel Premium Gin, have been introduced to cater to different market segments.
NEW INNOVATIONS
GSMI continues to innovate and cater to the varied tastes of its different markets.
Among its latest creations is the 1834 Premium Distilled Gin. Infused with classic juniper berries, and unique Philippine botanicals such as Sampaguita and Calamansi, 1834 appeals to sophisticated tastes.
Another exciting new product from the GSM Blue Flavors is the GSM Blue Cosmopolitan. This new flavor is a mix of sweet and tangy notes from Cranberries and Lime. Patrons of the GSM Premium Gin will also have a more exquisite experience with its new look and enhanced flavor of natural ingredients such as juniper berries, botanical essences, and citrus flavors.
GSMI also previously released the Ginebra San Miguel Hari, a 1-liter version of the flagship brand, Ginebra San Miguel that is designed for group drinking. Packaged in a bigger Frasco or Kwatro Kantos, the Hari is the perfect size for a barkada or family of four to five. The Ginebra San Miguel Hari also bears the Ginebra San Miguel label with the iconic St. Michael logo made by National Artist Fernando Amorsolo.
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| Migo and Rocky for the Very First Time! |
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| Concluding the Night of Celebration with a Gin! |
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| I'm In Wearing the Ginebra Color! |
“Through our World Gin Day activities, we hope that more Filipinos will gain a deeper appreciation of gin and enjoy a unique gin-drinking experience made more special by GSMI’s world-class products,” said GSMI Marketing Manager Ron Molina.
Apart from the Gin Bar Crawl challenge, other WGD activities include online videos on the gin attributes and gin-drinking experience as well as pocket events on June 11 in Baguio, Naga, Cebu, and Davao to drum up the celebration.
For list of partner bars and restaurants for the Gin Crawl challenge, see the map photo above.
GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin according to leading global drinks journal Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu. 06/11/2022 (Runner Rocky)
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